Stop giving away company shares like candy on Halloween.

Besides picking a company name, distributing shares is commonly an early task that most teams must do. It’s a tricky conversation that many first-time entrepreneurs tend to avoid, or worse, just split equally (continue reading to learn why). The conversation is especially uncomfortable because the project hasn’t started yet, and everyone wants to remain cordial. Adding this talk about ownership into the mix can change the atmosphere. Though, the fact is that the conversation is important because it brings you back to the reality of running a startup, where you have a long road ahead of making tough decisions.

This…


Learning to code is easy, especially if you use the right resources.

It’s a problem that many aspiring entrepreneurs struggle with: they have an idea, and they have a plan, but they can’t figure out how to turn that idea into an MVP. Almost every other day on the /r/Startups, I see someone asking the community how to build an MVP without technical knowledge. In my responses, I normally list out three options:

  1. You could find a technical cofounder, but finding the right person can be tricky. On the one hand, you have to find someone who really believes in the vision and use case, and this person should have a high…


Joining an early-stage company is risky, but you can de-risk your decision.

Joining an early-stage startup comes with many tradeoffs. In a team of just three to five other employees, the company can feel more like an interest club at times. On the one hand, you get much more autonomy, your work is likely to have more impact, and you enjoy the work you do. On the other hand, the risk of failure is very high, you might be busier and more stressed than with a normal job, and the pay may be lower than average.

Therefore, when it comes to deciding whether or not you should join a startup, selecting the…


Tuesday, October 13th, marked a big event for many Apple fans around the world. At the same time, it marked a pretty fun event for me: the Oculus Quest 2 arrived at my doorstep, and I was ready to take my first dive into the deep end of virtual reality. The experience was, as the kids put it, “all that and a bag of chips” (disclaimer: not sure if kids really put it that way).

Before getting the Quest, I had experimented with VR, but it had been a while. I played with the first version of the Oculus Rift…


Bills are intimidating. Startup bills can be more frightening than personal ones. SaaS services can cost hundreds or thousands of dollars a year; other fees, such as getting much-needed consultations with lawyers, can pile on fees quickly, too.

The finances and purchase decisions can become intimidating, especially since most founders (including myself) aren’t former CFOs and might have never taken an accounting class (also me during my first startup). Chances are, you also won’t have a CFO until later, too. In every direction, with every service, everyone’s trying to squeeze money out of you. …


I remember, years ago, walking through the San Antonio office of one of the world’s largest oil companies. I was staring at an ocean of cubicles. Many of them stretched from floor to ceiling. A few of them stopped at hip height. “We’re trying an open concept on this floor,” the secretary said, as he guided me to the meeting room to meet with my clients.

“No one likes it, though,” he whispered with a smirk.

As an entrepreneur straight out of college, it was my first experience in a large corporate setting, and it was just as I had…


Fundraising is tough. It’s a full-time job in itself and requires months of work. The entire process typically takes four to six months, and it all starts with the pitch deck. Throughout the process, you’ll be speaking to many different people and gaining new perspectives about the business. To get to the meaningful conversations, though, you need to align investors with your company's precise, clear vision. That’s where your pitch deck comes in.

Unfortunately, the process of raising funds for an early-stage startup isn’t entirely clear. Without knowing the best practices, your pitch deck won’t effectively advertise your business, align…


Anchoring happens all the time. Learn to recognize it and use it to your advantage.

If you don’t know what anchoring is, I have a fun survey for you. Please only take the quiz if you don’t know what anchoring is, and only before reading the article.

Think about a chore on your to-do list but just haven’t had time to complete. Now, imagine I have a tool that can do it for you; you never have to worry about it again. It costs $500. Would you buy it? If not, what would your counteroffer be?

What I just described is a situation where I used anchoring to my advantage. While anchoring is an…


COVID has pushed many US hospitals to the brink of financial collapse

It’s no secret that healthcare treatment in the United States is expensive. Drugs are costly — a Kaiser Family Fund survey published in 2019 reported that 79% of Americans considered the cost of prescription drugs to be unreasonable (the average prescription price for a single pill of a specialty drug in 2016 was $324.65, compared to $1 per pill for non-specialty medications). Out-of-pocket (OOP) costs are rising — the AHA reports that OOP expenses more than doubled from 1995 ($150B) to 2016 ($300B+). A knee replacement surgery in the US cost almost $30,000 in 2017, while it costs less than…


The Surface Book 3 represents the bright future of Microsoft

Disclaimer 1: I own some shares in Microsoft and Apple. Also, this is not financial advice.

Disclaimer 2: Apple reports all of its Mac sales in one category on its Annual Reports, labeled as Mac. It includes desktop sales. In this analysis, I’m assuming that Mac is mostly representative of laptop sales — who even owns an Apple desktop?

In December 2017, I took a risk by jumping ship from using Apple’s Macbook Pro to Microsoft’s Surface Book 2. Since that time, I haven’t looked back. I was delightfully surprised at how innovative the Surface Book 2 was compared with…

Kenny L.

Business | Tech | Practical Startup Tips

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store